How Verizon uses in-session marketing to increase conversions
Digitally native customers want real-time experiences. How can you deliver that in a privacy-first world? This is the question being asked of Verizon’s SVP of digital marketing and base management, Diana Zaccardi, and the VP of digital, Chris Paul. The best companies, like Verizon, have raised the bar for what online shoppers expect from ecommerce. […]
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Social proof: Move products with real-time messaging
Social proof can boost consumer confidence in their purchase through reviews, fear of missing out, popular item messaging, view counts, and more.
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What is in-session marketing?
In-session marketing (ISM) is an emerging martech category that focuses on understanding micro-behaviors on digital properties to drive conversions.
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Top ecommerce marketing strategies for 2023
What works in this privacy-first world and what needs to be eliminated from your eCommerce marketing strategy? Below highlights the top tactics for 2023.
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Promotional optimization: How to incentivize conversions and reduce margin loss
With companies now competing for attention by lowering prices, how can you acquire consumers without selling at a loss, or — more importantly — devaluing the brand?
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Goodbye PII: Solving for a privacy-first world
What if the answer to less PII isn’t discovering how to collect more of it, but rather removing the reliance on it?
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Building stronger software solutions through partnerships at Session AI
Partners bring out the value of a product by filling one another’s gaps and making 1+1=3
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Changes are coming to Google Analytics: Here’s how they’ll impact your ecommerce business
What you need to prepare for as Google says goodbye to Universal Analytics and hello to Google Analytics 4.
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Less offers, more revenue: 10 strategies to limit promotions without limiting conversions
How can ecommerce brands avoid a race to the bottom in a high-promotion environment?
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