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Get ideas and inspiration. Read strategies employed by innovative companies that have nailed the art and science of personalized engagement with their visitors and customers.

website visitors are becoming increasingly anonymous

We are living in the Age of the Anonymous. How will you respond?

Consumers are pushing back against personal data collection of every kind. See three important ways retailers should adjust to meet the expectations of privacy-conscious consumers.

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Real-time creates real impact: A look back at in-session marketing innovation in 2023

Marketers know that timing is everything. Bathing suits will move slowly in the middle of winter, and Christmas ornaments are a hard sell in July.

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How Verizon uses in-session marketing to increase conversions

Digitally native customers want real-time experiences. How can you deliver that in a privacy-first world? This is the question being asked of Verizon’s SVP of digital marketing and base management, Diana Zaccardi, and the VP of digital, Chris Paul.  The best companies, like Verizon, have raised the bar for what online shoppers expect from ecommerce.  […]

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social proof marketing

Social proof: Move products with real-time messaging

Social proof can boost consumer confidence in their purchase through reviews, fear of missing out, popular item messaging, view counts, and more. 

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Top ecommerce marketing strategies for 2023

What works in this privacy-first world and what needs to be eliminated from your eCommerce marketing strategy? Below highlights the top tactics for 2023.

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Promotional optimization: How to incentivize conversions and reduce margin loss

With companies now competing for attention by lowering prices, how can you acquire consumers without selling at a loss, or — more importantly — devaluing the brand?

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the ecommerce solution for a privacy-first world

Goodbye PII: Solving for a privacy-first world

What if the answer to less PII isn’t discovering how to collect more of it, but rather removing the reliance on it?

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Building stronger software solutions through partnerships at Session AI

Partners bring out the value of a product by filling one another’s gaps and making 1+1=3

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Changes are coming to Google Analytics: Here’s how they’ll impact your ecommerce business

What you need to prepare for as Google says goodbye to Universal Analytics and hello to Google Analytics 4.

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