The Rise of AI Decisioning: Why The Time Is Now
From boardrooms to the geekiest marketing Slack channels, a new AI decisioning paradigm is taking hold – and it couldn’t be arriving at a better time.
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Five ways premium brands can profit with behavioral AI
Behavioral AI helps ecommerce businesses understand, predict, and influence human behavior. Learn how brands are using AI to boost customer engagement and drive revenue.
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We are living in the Age of the Anonymous. How will you respond?
Consumers are pushing back against personal data collection of every kind. See three important ways retailers should adjust to meet the expectations of privacy-conscious consumers.
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Real-time creates real impact: A look back at in-session marketing innovation in 2023
Marketers know that timing is everything. Bathing suits will move slowly in the middle of winter, and Christmas ornaments are a hard sell in July.
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How Verizon uses in-session marketing to increase conversions
Digitally native customers want real-time experiences. How can you deliver that in a privacy-first world? This is the question being asked of Verizon’s SVP of digital marketing and base management, Diana Zaccardi, and the VP of digital, Chris Paul. The best companies, like Verizon, have raised the bar for what online shoppers expect from ecommerce. […]
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Social proof: Move products with real-time messaging
Social proof can boost consumer confidence in their purchase through reviews, fear of missing out, popular item messaging, view counts, and more.
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Top ecommerce marketing strategies for 2023
What works in this privacy-first world and what needs to be eliminated from your eCommerce marketing strategy? Below highlights the top tactics for 2023.
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Promotion optimization: How to incentivize conversions and reduce margin loss
With companies now competing for attention by lowering prices, how can you acquire consumers without selling at a loss, or — more importantly — devaluing the brand?
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Goodbye PII: Solving for a privacy-first world
What if the answer to less PII isn’t discovering how to collect more of it, but rather removing the reliance on it?
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