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Shoptalk 2024 insights

What got my attention at Shoptalk 2024

Session AI CEO, Debjani Deb, shares her key insights from Shoptalk 2024 including what’s driving the hype behind AI and emerging business models that are disrupting the retail industry.

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The four big themes at Shoptalk 2024

Talking Shop: The four big themes of Shoptalk 2024

See what trends are top of mind for leading retailers and brands at Shoptalk 2024, including AI and building an excellent customer experience.

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AI Incentive Optimization Launch

Building the Next Big Excitement in Ecommerce

With AI Incentive Optimization, retailers will be able to set commercial goals and define their onsite tactics such as offers, then let the machine do the rest.

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Real-time creates real impact: A look back at in-session marketing innovation in 2023

Marketers know that timing is everything. Bathing suits will move slowly in the middle of winter, and Christmas ornaments are a hard sell in July.

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5 ways to unlock higher AOV

5 ways to unlock higher AOV and revenue with AI for ecommerce

AOV plays a crucial role in profitability as it directly impacts your bottom line. By increasing the AOV, you can generate more revenue without incurring additional marketing or acquisition costs.

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10 ways to be less promotional this holiday season

Tis the season of promotions, but does it have to be? 10 ways to be less promotional this holiday season

For online retailers, the holiday season can be the most successful period of the year. However, it can also be the most stressful. With so much competition, it can be challenging to stand out and catch the attention of potential customers. While discounts are a popular tactic, they can also eat into your profits. The […]

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10 Ways to boost your revenue this Black Friday

10 ways to boost your revenue this Black Friday (and 3 big mistakes to avoid)

Black Friday presents an incredible window of opportunity for online retailers to boost their revenue. By leveraging Black Friday marketing strategies, your ecommerce store will be able to effectively generate sales and grow your customer base.

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Promotional optimization: How to incentivize conversions and reduce margin loss

With companies now competing for attention by lowering prices, how can you acquire consumers without selling at a loss, or — more importantly — devaluing the brand?

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Changes are coming to Google Analytics: Here’s how they’ll impact your ecommerce business

What you need to prepare for as Google says goodbye to Universal Analytics and hello to Google Analytics 4.

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