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Get ideas and inspiration. Read strategies employed by innovative companies that have nailed the art and science of personalized engagement with their visitors and customers.

How to prevent consumers from gaming promotions

A consumer shares your promo, and then your budget is spent qithout reaching your goal. This blog explains 4 ways in-session marketing reduce the risk of improper promo usage.

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Changes are coming to Google Analytics: Here’s how they’ll impact your ecommerce business

What you need to prepare for as Google says goodbye to Universal Analytics and hello to Google Analytics 4.

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Back to basics: Why personalization?

Individualized customer journeys can determine whether or not that site visit ends in a conversion.

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Three ways for a business to thrive in a global recession

2022 has been a rocky year. The world is faced with a looming global economic downturn in addition to a war, supply chain shortage, energy crisis, among a plethora of other things.

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CommerceNext 2022: Leaders in ecommerce find growth in customer centricity

Growth for ecommerce in this shaky economic environment depends on the same thing it always has: the customer. We went to CommerceNext to see what industry leaders are doing today to succeed.

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Engage customers and predict revenue

Session AI’s RevPredict Program enables brands to understand visitor intent while in-session to help deliver a more meaningful customer experience. This real-time insight can identify known visitors and unknown visitors, as well as determine those who are likely to buy, unlikely to buy, and engage visitors who are on-the-fence toward conversion.

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Shoptalk is back and live in Las Vegas

One of the leading speakers at Shoptalk 2022, ZineOne CEO, Debjani Deb, will focus on the importance of real-time customer engagement and direct personalization.

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Real-time marketing just got real

While visitors are on your site is when real-time marketing is of greatest benefit to consumers and brands alike. Digital consumers have made themselves clear: ‘Make my buying experience about me.’

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predictions within 5 clicks on footwear website

What is Customer DNA™ and its impact on customer engagement?

Session AI Customer DNA™ is a patented technology that uses online clickstream data to predict behaviors in real-time for anonymous and known consumers.

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