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Holiday season was strong, but margins were not

The holiday season was strong, margins are not. What will you do?

Session AI CEO Debjani Deb explores how you can spend less on promotions while increasing conversion rates by incorporating AI into your promotional strategy.

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How to prevent consumers from gaming promotions

A consumer shares your promo, and then your budget is spent qithout reaching your goal. This blog explains 4 ways in-session marketing reduce the risk of improper promo usage.

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Changes are coming to Google Analytics: Here’s how they’ll impact your ecommerce business

What you need to prepare for as Google says goodbye to Universal Analytics and hello to Google Analytics 4.

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CommerceNext 2022: Leaders in ecommerce find growth in customer centricity

Growth for ecommerce in this shaky economic environment depends on the same thing it always has: the customer. We went to CommerceNext to see what industry leaders are doing today to succeed.

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A world without third-party cookies

With third-party cookie retirement becoming imminent, advertisers and agencies will need to invest in resources to implement new targeting and measurement tools that are technologically sound, scalable, and in alignment with regulatory requirements.

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Debjani Deb: Top 50 Women Leaders in SaaS

Session AI CEO & Co-Founder Recognized for Work in Digital Transformation by The Software Report Each year, The Software Report announces its list of the Top 50 Women Leaders in SaaS. This year, we are pleased to announce that Debjani Deb, CEO and Co-Founder of Session AI, has been recognized as one of 2020’s top […]

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The impact of COVID-19 on consumer packaged goods

Understanding the CPG market shifts that are here to stay COVID-19 has had a monumental impact on the consumer packaged goods (CPG) market—both in the near term and the long term. Take the shortage of toilet paper at the onset of the COVID-19 pandemic, for instance. As consumers worried about a shortage of critical products, […]

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Machine learning models in event-driven architectures

A variety of real-world processes produce sequences of data whose complex temporal dynamics need to be modeled. For example, real-time event-driven customer interaction systems capture user actions (events) generated by customers on web and mobile applications. These user actions across various digital end-points are directed towards achieving specific outcomes and represent certain user intent. The […]

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Trust: Retaining customers during the COVID-19 crisis

The Coronavirus pandemic is testing leadership on many fronts. Brand leaders in retail, especially food retail, banking, and the hospitality industries are struggling to maintain revenue in a dynamic and fluid ecosystem. Specifically, they are tasked with ensuring the safety and well-being of their employees and customers while maintaining sales revenue as demand increases. Online […]

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