How to prevent consumers from gaming promotions
A consumer shares your promo, and then your budget is spent qithout reaching your goal. This blog explains 4 ways in-session marketing reduce the risk of improper promo usage.
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Changes are coming to Google Analytics: Here’s how they’ll impact your ecommerce business
What you need to prepare for as Google says goodbye to Universal Analytics and hello to Google Analytics 4.
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Back to basics: Why personalization?
Individualized customer journeys can determine whether or not that site visit ends in a conversion.
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Three ways for a business to thrive in a global recession
2022 has been a rocky year. The world is faced with a looming global economic downturn in addition to a war, supply chain shortage, energy crisis, among a plethora of other things.
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CommerceNext 2022: Leaders in ecommerce find growth in customer centricity
Growth for ecommerce in this shaky economic environment depends on the same thing it always has: the customer. We went to CommerceNext to see what industry leaders are doing today to succeed.
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Engage customers and predict revenue
Session AI’s RevPredict Program enables brands to understand visitor intent while in-session to help deliver a more meaningful customer experience. This real-time insight can identify known visitors and unknown visitors, as well as determine those who are likely to buy, unlikely to buy, and engage visitors who are on-the-fence toward conversion.
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Shoptalk is back and live in Las Vegas
One of the leading speakers at Shoptalk 2022, ZineOne CEO, Debjani Deb, will focus on the importance of real-time customer engagement and direct personalization.
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Real-time marketing just got real
While visitors are on your site is when real-time marketing is of greatest benefit to consumers and brands alike. Digital consumers have made themselves clear: ‘Make my buying experience about me.’
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What is Customer DNA™ and its impact on customer engagement?
Session AI Customer DNA™ is a patented technology that uses online clickstream data to predict behaviors in real-time for anonymous and known consumers.
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