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Get ideas and inspiration. Read strategies employed by innovative companies that have nailed the art and science of personalized engagement with their visitors and customers.

Back to basics: Why personalization?

Individualized customer journeys can determine whether or not that site visit ends in a conversion.

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predictions within 5 clicks on footwear website

What is Customer DNA™ and its impact on customer engagement?

Session AI Customer DNA™ is a patented technology that uses online clickstream data to predict behaviors in real-time for anonymous and known consumers.

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2020 Company Standouts

This Year’s Leaders in Customer Personalization & Predictive Engagements While a shift toward personalization and predictive engagements has been dominating for years, COVID-19 accelerated the pace of technological adoption and innovation almost overnight. According to a global survey of executives, in just a few months’ time, COVID-19 accelerated the digitization of their customer service, supply […]

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The Smart Way to Play the Margins

There are many ways to conduct digital commerce with consumers. However, just like any business, you have to target, attract and keep customers to stay in business. This is true if you’re a retailer, bank, restaurant, hotel, or grocer. The challenge for online businesses is to know who to target and retain from all the […]

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2021: The Year of Personalization

Uncovering How 1:1 Personalization Will Continue to Shape Business in 2021 2020 was a year of rapid change for nearly every industry. The emergence of the COVID-19 pandemic made it essential for enterprises to look to innovation and technology to ensure outreach remained relevant, timely, and targeted.  In particular, as limitations were placed on brick-and-mortar […]

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What to Expect at Shoptalk Meetup

Hot topics to discuss at Shoptalk’s first virtual event COVID-19 has certainly made an impact on live events this year, and Shoptalk is no exception. Originally scheduled to be held in Las Vegas this fall, Shoptalk gathers thought leaders and industry changemakers to discuss how retailers are reshaping the ways in which customers discover, shop […]

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Debjani Deb: Top 50 Women Leaders in SaaS

ZineOne CEO & Co-Founder Recognized for Work in Digital Transformation by The Software Report Each year, The Software Report announces its list of the Top 50 Women Leaders in SaaS. This year, we are pleased to announce that Debjani Deb, CEO and Co-Founder of ZineOne, has been recognized as one of 2020’s top leaders. The […]

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How to take personalization to the next level — from wherever you are now

Personalization is not a tactic, it’s a data strategy It’s an established fact that personalization delivers dramatic results. An HBR study quantified the benefits of personalization as an ROI of five to eight times the initial marketing spend and sales lift of 10% or more. Because personalization is, at its core a data-led business strategy, the […]

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AI-based personalization in the age of rising consumer expectations

As the digital world is now often exceeding television transmission speeds consumers are also demanding a better than real-time experience. To deliver such an experience, and engage instantly with the customer “in-the-moment” (widely considered the “Holy Grail of Marketing) requires a modern approach. Personalization is a crucial weapon in a marketer’s arsenal in delivering a […]

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