Real-time creates real impact: A look back at in-session marketing innovation in 2023
Marketers know that timing is everything. Bathing suits will move slowly in the middle of winter, and Christmas ornaments are a hard sell in July.
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Promotion optimization: How to incentivize conversions and reduce margin loss
With companies now competing for attention by lowering prices, how can you acquire consumers without selling at a loss, or — more importantly — devaluing the brand?
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Breaking the addiction to sitewide offers: Three techniques to transition to real-time offers
Did you know that it can be counterproductive to give offers to some visitors? Optimize your promotions by switching to real-time offers and lift conversions without reducing margins.
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Building stronger software solutions through partnerships at Session AI
Partners bring out the value of a product by filling one another’s gaps and making 1+1=3
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Historical data is so outdated
Poor data costs U.S. businesses $600 billion yearly. Avoid adding to this number by finding a better source of truth than historical data.
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Changes are coming to Google Analytics: Here’s how they’ll impact your ecommerce business
What you need to prepare for as Google says goodbye to Universal Analytics and hello to Google Analytics 4.
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A world without third-party cookies
With third-party cookie retirement becoming imminent, advertisers and agencies will need to invest in resources to implement new targeting and measurement tools that are technologically sound, scalable, and in alignment with regulatory requirements.
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