The AI playbook for ecommerce: 2025 edition
AI has gone from trend to non-negotiable in ecommerce, reshaping everything from search to personalization to customer service. In this conversation, Mike Dupuis of Catalyst Brands, Annie Soderstrom of SKIMS, and Dan Kaparski of Archipelago Companies share how top brands are scaling real-world AI and preparing for an AI-first shopping future.
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How Beyond is reimagining its promo strategy with behavioral AI
Beyond Inc. faced a growing challenge—balancing competitive discounting with profitability. By leveraging AI to predict likelihood to purchase, they optimized their promo strategy, reducing unnecessary discounts, boosting margins, and driving smarter sales—all while enhancing the customer experience.
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The secrets behind better margins
Many retailers are prioritizing improved margins and profitable growth, especially after the holiday sales season. Hear Carolyn Pollock, CMO of Tailored Brands, reveal the smart strategies behind better margins—using doorbusters to drive traffic and tools like Session AI to seal the deal with precision.
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Calculate your profit margin lift
There are many variables that can impact the effectiveness of your promotions, including the discount provided, your existing margin and how much traffic the campaign drives. Try our interactive calculator to determine if your planned sitewide promotion is tracking toward profitability.
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Forever 21’s AI journey: From broad promotions to targeted AI incentives
Learn how Forever 21 uses behavioral AI to create better customer experiences – and improves conversion at the same time.
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Fewer promos, higher margins with AI
Tailored Brands set out to increase conversions on their site and, over time, become less promotional. Listen in as Suzanne Scott highlights how in-session marketing helped achieve these goals while creating exceptional customer experiences.
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How Forever 21 is transforming shopping with AI
It’s easy to get lost in the weeds with AI. Learn how Forever 21 is building alignment and focus around AI initiatives to meet their business goals and deliver an exceptional customer experience.
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Furniture Retailer Sees $2.1M Added Revenue in First Year
By implementing targeted promotions and real-time offers, this furniture retailer improved conversion rate by 7% with Session AI.
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$11B Retailer Reduces Promotional Spending 35% with Session AI
By shifting away from sitewide discounts, this hardware retailer drove $9M in incremental revenue in their first year with Session AI.
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