10 ways to boost your revenue this Black Friday (and 3 big mistakes to avoid)
Black Friday presents an incredible window of opportunity for online retailers to boost their revenue. By leveraging Black Friday marketing strategies, your ecommerce store will be able to effectively generate sales and grow your customer base.
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How Verizon uses in-session marketing to increase conversions
Digitally native customers want real-time experiences. How can you deliver that in a privacy-first world? This is the question being asked of Verizon’s SVP of digital marketing and base management, Diana Zaccardi, and the VP of digital, Chris Paul. The best companies, like Verizon, have raised the bar for what online shoppers expect from ecommerce. […]
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Top ecommerce marketing strategies for 2023
What works in this privacy-first world and what needs to be eliminated from your eCommerce marketing strategy? Below highlights the top tactics for 2023.
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Historical data is so outdated
Poor data costs U.S. businesses $600 billion yearly. Avoid adding to this number by finding a better source of truth than historical data.
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Less offers, more revenue: 10 strategies to limit promotions without limiting conversions
How can ecommerce brands avoid a race to the bottom in a high-promotion environment?
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How to drive ecommerce revenue growth with shrinking resources
Key areas a digital brand can improve — without adding more manpower or budget — to help drive ecommerce revenue growth in 2023.
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Post-purchase experiences: Building loyalty and growing revenue after checkout
Rising acquisition costs and declining consumer spending have ecommerce brands searching for new avenues to avoid a sharp decline in revenue. The inflated prices of acquiring web visitors make it critical that every engagement counts. Traditionally, site visitors that didn’t convert would be retargeted with personalized ads based on their viewing history. With this option […]
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The best ways ecommerce brands can compete this Black Friday
With every eCommerce brand battling for consumer dollars on Black Friday amid a challenging economic climate, competing this year will take some innovation.
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eTail Connect West 2022: Finding growth in existing customers and emerging technologies
We attended eTail Connect West along with some of the top ecommerce minds to uncover how the industry is evolving to a privacy-first world and rising personalization expectations.
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