How to prevent consumers from gaming promotions
A consumer shares your promo, and then your budget is spent qithout reaching your goal. This blog explains 4 ways in-session marketing reduce the risk of improper promo usage.
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Back to basics: Why personalization?
Individualized customer journeys can determine whether or not that site visit ends in a conversion.
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Engage customers and predict revenue
Session AI’s RevPredict Program enables brands to understand visitor intent while in-session to help deliver a more meaningful customer experience. This real-time insight can identify known visitors and unknown visitors, as well as determine those who are likely to buy, unlikely to buy, and engage visitors who are on-the-fence toward conversion.
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Shoptalk is back and live in Las Vegas
One of the leading speakers at Shoptalk 2022, ZineOne CEO, Debjani Deb, will focus on the importance of real-time customer engagement and direct personalization.
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Real-time marketing just got real
While visitors are on your site is when real-time marketing is of greatest benefit to consumers and brands alike. Digital consumers have made themselves clear: ‘Make my buying experience about me.’
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What is Customer DNA™ and its impact on customer engagement?
Session AI Customer DNA™ is a patented technology that uses online clickstream data to predict behaviors in real-time for anonymous and known consumers.
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2020 Company Standouts
This Year’s Leaders in Customer Personalization & Predictive Engagements While a shift toward personalization and predictive engagements has been dominating for years, COVID-19 accelerated the pace of technological adoption and innovation almost overnight. According to a global survey of executives, in just a few months’ time, COVID-19 accelerated the digitization of their customer service, supply […]
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A world without cookies and the rise of in-session CX
Third-party cookies are on the decline, and the logical next step for marketers is to take advantage of strategies and solutions to meet the demands of digital consumers while in-session on their sites. And the key to providing better customer engagement while onsite is by delivering a personalized shopping experience.
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2021: The Year of Personalization
Uncovering How 1:1 Personalization Will Continue to Shape Business in 2021 2020 was a year of rapid change for nearly every industry. The emergence of the COVID-19 pandemic made it essential for enterprises to look to innovation and technology to ensure outreach remained relevant, timely, and targeted. In particular, as limitations were placed on brick-and-mortar […]
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