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Get ideas and inspiration. Read strategies employed by innovative companies that have nailed the art and science of personalized engagement with their visitors and customers.

How to prevent consumers from gaming promotions

A consumer shares your promo, and then your budget is spent qithout reaching your goal. This blog explains 4 ways in-session marketing reduce the risk of improper promo usage.

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Back to basics: Why personalization?

Individualized customer journeys can determine whether or not that site visit ends in a conversion.

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Engage customers and predict revenue

Session AI’s RevPredict Program enables brands to understand visitor intent while in-session to help deliver a more meaningful customer experience. This real-time insight can identify known visitors and unknown visitors, as well as determine those who are likely to buy, unlikely to buy, and engage visitors who are on-the-fence toward conversion.

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Shoptalk is back and live in Las Vegas

One of the leading speakers at Shoptalk 2022, ZineOne CEO, Debjani Deb, will focus on the importance of real-time customer engagement and direct personalization.

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Real-time marketing just got real

While visitors are on your site is when real-time marketing is of greatest benefit to consumers and brands alike. Digital consumers have made themselves clear: ‘Make my buying experience about me.’

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predictions within 5 clicks on footwear website

What is Customer DNA™ and its impact on customer engagement?

Session AI Customer DNA™ is a patented technology that uses online clickstream data to predict behaviors in real-time for anonymous and known consumers.

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2020 Company Standouts

This Year’s Leaders in Customer Personalization & Predictive Engagements While a shift toward personalization and predictive engagements has been dominating for years, COVID-19 accelerated the pace of technological adoption and innovation almost overnight. According to a global survey of executives, in just a few months’ time, COVID-19 accelerated the digitization of their customer service, supply […]

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A world without cookies and the rise of in-session CX

Third-party cookies are on the decline, and the logical next step for marketers is to take advantage of strategies and solutions to meet the demands of digital consumers while in-session on their sites. And the key to providing better customer engagement while onsite is by delivering a personalized shopping experience.

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2021: The Year of Personalization

Uncovering How 1:1 Personalization Will Continue to Shape Business in 2021 2020 was a year of rapid change for nearly every industry. The emergence of the COVID-19 pandemic made it essential for enterprises to look to innovation and technology to ensure outreach remained relevant, timely, and targeted.  In particular, as limitations were placed on brick-and-mortar […]

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