How Verizon uses in-session marketing to increase conversions
Digitally native customers want real-time experiences. How can you deliver that in a privacy-first world? This is the question being asked of Verizon’s SVP of digital marketing and base management, Diana Zaccardi, and the VP of digital, Chris Paul. The best companies, like Verizon, have raised the bar for what online shoppers expect from ecommerce. […]
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Promotion optimization: How to incentivize conversions and reduce margin loss
With companies now competing for attention by lowering prices, how can you acquire consumers without selling at a loss, or — more importantly — devaluing the brand?
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Goodbye PII: Solving for a privacy-first world
What if the answer to less PII isn’t discovering how to collect more of it, but rather removing the reliance on it?
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Building stronger software solutions through partnerships at Session AI
Partners bring out the value of a product by filling one another’s gaps and making 1+1=3
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Changes are coming to Google Analytics: Here’s how they’ll impact your ecommerce business
What you need to prepare for as Google says goodbye to Universal Analytics and hello to Google Analytics 4.
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NRF 2023 takeaways: Retail set to combat uncertainty with agility
The retail industry and the behaviors of its consumers are continually shifting as inflation increases, budgets decrease, and trends evolve. At NRF 2023, we learned the six ways retailers are strategizing to succeed this year.
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How to drive ecommerce revenue growth with shrinking resources
Key areas a digital brand can improve — without adding more manpower or budget — to help drive ecommerce revenue growth in 2023.
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Behavioral segmentation: Better understand consumer actions to improve marketing reactions
The most competitive ecommerce brands are the ones capable of delivering a personalized experience for each customer (even anonymous) at every step.
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What are the CPRA, CPA, VCDPA, and CTDPA?
How the latest privacy regulations will impact AI for ecommerce
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