Trust: Retaining customers during the COVID-19 crisis
The Coronavirus pandemic is testing leadership on many fronts. Brand leaders in retail, especially food retail, banking, and the hospitality industries are struggling to maintain revenue in a dynamic and fluid ecosystem. Specifically, they are tasked with ensuring the safety and well-being of their employees and customers while maintaining sales revenue as demand increases. Online […]
Read Blog
Empowering business users to build powerful customer experiences
Business users can now create data-led customer experiences swiftly with Session AI For years, marketers and business users have sought to engage customers with interactions that are contextual, relevant, and meaningful. Achieving this goal, however, requires a strategic approach to data and technology. This poses a challenge for many because of the shortage of right […]
Read Blog
A call for empathy-based customer engagement
Keeping your customer engagement strategy aligned with customer sentiment is more important than ever as the impact of COVID-19 unfolds As we grapple with the temporary new norm and changes to our lives, the way we work, shop and socialize is changing. We constantly see businesses adapting their operations as necessary, including shutting down stores […]
Read Blog
Relationship Marketing: The Complete Guide
Everything you need to understand about relationship marketing so you can keep more customers and grow your business What is relationship marketing? It is all about nurturing your relationship with an audience or a customer. The concept isn’t really new, but there are a number of new strategies when it comes to customer retention. After […]
Read Blog
‘Tis the Season of Uncertainty
How Retailers Can Prepare for the 2020 Holiday Shopping Season The holiday season is the most critical time of the year for retailers. In fact, over 20% of annual sales across major retail sectors in 2018 stemmed from holiday sales. Historically, elevated holiday sales have been driven by creating exceptional in-person customer experiences, ranging from […]
Read Blog