The AI playbook for ecommerce: 2025 edition
AI has gone from trend to non-negotiable in ecommerce, reshaping everything from search to personalization to customer service. In this conversation, Mike Dupuis of Catalyst Brands, Annie Soderstrom of SKIMS, and Dan Kaparski of Archipelago Companies share how top brands are scaling real-world AI and preparing for an AI-first shopping future.
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How Beyond is reimagining its promo strategy with behavioral AI
Beyond Inc. faced a growing challenge—balancing competitive discounting with profitability. By leveraging AI to predict likelihood to purchase, they optimized their promo strategy, reducing unnecessary discounts, boosting margins, and driving smarter sales—all while enhancing the customer experience.
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The secrets behind better margins
Many retailers are prioritizing improved margins and profitable growth, especially after the holiday sales season. Hear Carolyn Pollock, CMO of Tailored Brands, reveal the smart strategies behind better margins—using doorbusters to drive traffic and tools like Session AI to seal the deal with precision.
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Fewer promos, higher margins with AI
Tailored Brands set out to increase conversions on their site and, over time, become less promotional. Listen in as Suzanne Scott highlights how in-session marketing helped achieve these goals while creating exceptional customer experiences.
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How Session AI converts the anonymous
More than 90% of visitors are anonymous. But retailers invest nearly all their conversion efforts on known traffic. It’s no wonder ecommerce is getting harder. Watch to learn more about the challenge of anonymous traffic and how Session AI can convert the anonymous in 5 clicks.
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How Forever 21 is transforming shopping with AI
It’s easy to get lost in the weeds with AI. Learn how Forever 21 is building alignment and focus around AI initiatives to meet their business goals and deliver an exceptional customer experience.
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Intro to Profitable Promotions
The stakes are high and the margins are tight. Listen to the conversation with Anh Vu-Lieberman, VP of Conversion Rate and Site Optimization at Nogin, to explore how to run more profitable promotions and the role AI plays in the process.
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AI: The playbook for ecommerce
AI is in the air this year. Hear how Mike Dupuis of SPARC Group, Colleen Waters of Steve Madden and Jenna Flateman Posner of Solo Brands are leveraging AI to drive results and improve the customer experience.
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